NBA All Star Game 2005
Tourism Star Award Recipient — 2005
Hotel occupancies, average room rates, restaurant taxes and sales taxes in metro Denver jumped as much as 32 percent during the four-day NBA All-Star Weekend, Feb. 18-21, 2005, compared to the same weekend the year before. Figures from Smith Travel Research prove that this colorful national sporting event generated more than $30 million in economic impact for Denver in just four days. But the NBA All-Star Game brought much more than money to Denver. National television coverage helped showcase the changes that have taken place in Denver’s dining, shopping and entertainment. More than 1,300 media were in town to cover the event, 250 of them from overseas. The game was broadcast in 48 languages to 3.1 billion people in 214 counties.
The profile of each Tourism Star is reflective of the time of the award.